The Prehook Blog – eCommerce Strategies, Analysis, & Awesomeness | Prehook: Quiz Funnels for eCommerce Brands

ENGAGE YOUR AUDIENCE IN A BRAND NEW WAY

Actionable ecommerce marketing tactics that go right to the heart of the matter: growing your sales.

eCommerce Resources

What strategies are the best eCommerce brands using to drive growth? Access our library of free resources to help stay up to date with the latest tactics.

5 Steps To Build An Amazing Quiz [eBook]

Learn how to build an engaging quiz like the biggest eCommerce brands rely on to generate leads and drive sales in 5 simple steps.

100+ of the Best eCommerce Quizzes

We’ve curated the best ecommerce quizzes online. See how the best DTC brands use quizzes to capture leads, drive conversions and create incredible user experiences.

Funnel Breakdown: How To Market Anything

An in-depth analysis of how two venture-backed companies market a toothbrush. One brand does a significantly better job at playing to emotion and creating desire. Learn exactly how in this post.

Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads

by Gen Furukawa | Oct 20, 2022 | Podcast, Retention Marketing

eCommerce brands have experienced challenges finding the same profitability and scalability with their paid advertising programs: consumer privacy changes and limitations about access to consumer activity (ie the rollout of iOS 14.5 that limits the ability to track...

5 Steps To Generating More Revenue From Your Existing Email List

by Gen Furukawa | Oct 11, 2022 | Email Marketing

One underused strategy to plan for BFCM success that can 3x your conversion rate? Enriching your existing email list with more data. Improves: ✅ Segmentation ✅ Personalization ✅ Stand Out In Crowded Inbox Here’s how...

by Gen Furukawa | Sep 30, 2022 | Email Marketing, Quiz Funnel

One of the most powerful aspects of using a quiz is how you can use the customer data to personalize your communications. And this translates directly to increased revenue. 80% of consumers are more likely to purchase from brands that personalize. ...

How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport

by Gen Furukawa | Sep 21, 2022 | Quiz Funnel

Tim Swindle and Scott Brown are both 8 figure entrepreneurs with experience in launching, buying, growing and selling outdoor and board games-focused companies. And they are in the very earliest stages of launching an entirely new outdoor game:...

How A Quiz Funnel Can Maximize Your Black Friday-Cyber Monday Success

by Gen Furukawa | Sep 6, 2022 | Conversion Rate Optimization, Personalization, Quiz Funnel

Yep, it’s that time to start preparing for Black Friday Cyber Monday, along with every other Direct To Consumer Brand. For good reason: according to Shopify, consumers spent $20 billion during the event in 2021, up 21% from the previous year. As the name...

How VShred Uses A Quiz Funnel To Drive 9 Figures In Revenue

by Gen Furukawa | Aug 19, 2022 | Case Study, Quiz Funnel

This 9 figure ecommerce brand builds their marketing strategy around a simple quiz funnel. Easy to create, and executed well. Here are 5 lessons you can learn from this strategy 👇 Quick Background: VShred sells course, supplements, and merch to help people get...

3 Ways to Use Ecommerce Quizzes to your Advantage on Shopify

by Gen Furukawa | Jul 27, 2022 | Quiz Funnel

Have you ever come across a great experience with a salesperson at a store who asked a few questions about your needs and then guided you towards the product that is right for you? If yes, then you can get the same friendly experience on Shopify with the help of...

How To Create A Quiz For Your Shopify Store

by Gen Furukawa | Jul 14, 2022 | Quiz Funnel

eCommerce Quizzes: The 101 Basics Quizzes are an exciting and entertaining way to guide a potential customer to convert from visitor to purchaser. Many people are already tired of annoying ads that shout «buy, buy». A quiz takes a different approach:...