by Gen Furukawa | Oct 20, 2022 | Podcast, Retention Marketing
eCommerce brands have experienced challenges finding the same profitability and scalability with their paid advertising programs: consumer privacy changes and limitations about access to consumer activity (ie the rollout of iOS 14.5 that limits the ability to track...
by Gen Furukawa | Oct 11, 2022 | Email Marketing
One underused strategy to plan for BFCM success that can 3x your conversion rate? Enriching your existing email list with more data. Improves: ✅ Segmentation ✅ Personalization ✅ Stand Out In Crowded Inbox Here’s how...
by Gen Furukawa | Sep 30, 2022 | Email Marketing, Quiz Funnel
One of the most powerful aspects of using a quiz is how you can use the customer data to personalize your communications. And this translates directly to increased revenue. 80% of consumers are more likely to purchase from brands that personalize. ...
by Gen Furukawa | Sep 21, 2022 | Quiz Funnel
Tim Swindle and Scott Brown are both 8 figure entrepreneurs with experience in launching, buying, growing and selling outdoor and board games-focused companies. And they are in the very earliest stages of launching an entirely new outdoor game:...
by Gen Furukawa | Sep 6, 2022 | Conversion Rate Optimization, Personalization, Quiz Funnel
Yep, it’s that time to start preparing for Black Friday Cyber Monday, along with every other Direct To Consumer Brand. For good reason: according to Shopify, consumers spent $20 billion during the event in 2021, up 21% from the previous year. As the name...
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