by Gen Furukawa | Oct 20, 2022 | Podcast, Retention Marketing
eCommerce brands have experienced challenges finding the same profitability and scalability with their paid advertising programs: consumer privacy changes and limitations about access to consumer activity (ie the rollout of iOS 14.5 that limits the ability to track...
by Gen Furukawa | Oct 28, 2021 | Podcast, Quiz Funnel
Jon MacDonald knows how to get website visitors to take action. As Founder of The Good, a conversion-rate optimization firm, he has worked with enterprise brands like Adobe, Nike, Xerox and more. And today, as demand increases for ecommerce brands, so too has customer...
by Gen Furukawa | Sep 15, 2021 | Case Study, Podcast
Susan Bradley is a serial ecommerce entrepreneur, having scaled and sold two businesses. But in 2019, she wanted to start a new DTC brand to share her process of launching a brand from scratch with her community at The Social Sales Girls. When Susan Bradley set out...
by Gen Furukawa | Sep 3, 2021 | Case Study, Podcast
Daniel Whitechurch is a rock star — quite literally, touring the world with his band, Miami Horror (really fun dance/electronic music). But world tours have their challenges and downsides — unshakeable fatigue, flu, and weakened immune system.This...
by Gen Furukawa | Mar 24, 2021 | Podcast
Data is only as good as the questions that it answers. And the actions that it drives. Dan LeBlanc, is Co-Founder and CEO of Daasity, an analytics tool for direct to consumer brands. Dan has the unique vantage point of working with the fastest...
by Gen Furukawa | Jan 27, 2021 | Podcast, Retention Marketing
One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention–how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value....
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