How Teelixir Drives Revenue With Their Quiz
Teelixir has created and executed a quiz strategy to perfection. And it translates into significant revenue growth. Here’s how they did it.
A Popular Ancient Remedy Brought To the Modern Consumer
Teelixir is a Direct To Consumer wellness brand, helping customers reach optimum health with organic adaptogens and superfoods, like Mushroom Teas and Supplements.
Despite being an ancient health remedy, the modern consumer still had a lot to learn about the product: which product was needed for various symptoms and health challenges.
Potential customers would leave without purchasing due to confusion.
Co-Founder Daniel Whitechurch needed a solution to simplify the buying process, and capture leads to educate consumers through a welcome series of emails.
The Solution
Daniel signed up for Prehook to guide customers to a quiz immediately upon landing on the homepage:
Visitors who were on the site on any page were prompted to take the quiz, through Klaviyo’s pop ups:
Daniel even sent the quiz to his existing email list, in order to learn more about them:
Daniel realized that if he learned more about his customers, he could recommend the best product and help them solve their needs.
The quiz asked basics about the customer, like their age and gender, but also more specific things that can only be learned by asking customers directly, like what their goals and challenges are:
After learning these things, there was enough information to offer a personalized recommendation to the customer:
And the data is sent through to Klaviyo as Custom Properties andas Events, which makes it incredibly easy to create Flows, Segemnts, and insert dynamic personalization.
The Teelixir quiz solves several problems at once:
- Improve conversion rate: make it easier for customers to know what product to purchase
- Capture more leads: customers would opt in to email, SMS or both
- Gather zero party data: The quiz captures key information about customers.
The Results
Teelixir saw immediate results that translated to more dollars:
Avg Order Value
%
Conversion Rate
Email Opt Ins
%
Dollars Per Lead
As soon as we installed Prehook and started showing our quiz to website visitors, we saw an instant rise in conversion rates and AOV. It has helped improve our overall website experience and lets us learn more about our customer’s pain points and then, recommends the most suitable health products to help solve our customer’s problems now.
We tried other quiz apps before but Prehook is the best on the app store–simple to set up, easy to use, beautiful design, price competitive, and best of all, it’s helped skyrocket our email and SMS subscribers lists!
But my favourite feature of Prehook is how the back end functionality has allowed us to use the data to more effectively retarget customers with relevant email marketing content and cross-sells that are driving repeat purchases.
Personalized marketing is the future of e-commerce and I would highly recommend using the Prehook app for your business. My only regret is, I should’ve started using it sooner!”
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Start your free trial of Prehook today to capture the revenue and customer data like Teelixir!