by Gen Furukawa | Oct 11, 2022 | Email Marketing
One underused strategy to plan for BFCM success that can 3x your conversion rate? Enriching your existing email list with more data. Improves: ✅ Segmentation ✅ Personalization ✅ Stand Out In Crowded Inbox Here’s how...
by Gen Furukawa | Sep 30, 2022 | Email Marketing, Quiz Funnel
One of the most powerful aspects of using a quiz is how you can use the customer data to personalize your communications. And this translates directly to increased revenue. 80% of consumers are more likely to purchase from brands that personalize. ...
by Gen Furukawa | Jun 23, 2022 | Email Marketing, Personalization
Personalization is a huge untapped opportunity for ecommerce brands. And there are real dollars at stake. Customers want personalized experiences–and will support brands that can properly personalize. Here are 3 easy ways to personalize your...
by Gen Furukawa | Nov 11, 2021 | Conversion Rate Optimization, Email Marketing
Gumball Poodle sells socks — witty, colorful, funny, unique. These socks make a statement. Which means that they need to be carefully selected for each individual. With the holidays approaching, this is the perfect use case for using a quiz. A...
by Gen Furukawa | Jun 30, 2020 | Email Marketing
I recently received the best email I have seen in a long time. Personal, humble, helpful. It had the warm informal tone of a friend. And offered advice of a trusted advisor. In one email, consumed in under a minute, I’m primed to purchase. The email smoothly brought...
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