One underused strategy to plan for BFCM success that can 3x your conversion rate?
Enriching your existing email list with more data.
Improves:
✅ Segmentation
✅ Personalization
✅ Stand Out In Crowded Inbox
Here’s how to do this, without spending a penny 👇
1️⃣ Identify The Most important Customer Data
What customer info will help you:
– Improve targeting?
– Write more compelling copy?
– Send better offers?
Examples could be learning about customer problems, goals, habits, preferences and more.
Judging by Aveda’s existing opt ins, they don’t have much information about their email list.
Segmentation is therefore based on transaction history (ie items purchased) or engagement (pages visited, emails opened).
2️⃣ Build Your Quiz
Many good quiz apps now!
Whatever quiz platform you use, make sure that you:
👉 Keep users on your domain (better CX)
👉 Don’t have outside branding (ie “Powered by Typeform”)
👉 Integrate with your stack (Klaviyo, Attentive, Postscript Omnisend etc)
3️⃣ Send An Email To Your Existing List
A quiz is great to capture new leads.
But also has value in enriching existing email addresses.
A simple CTA in their email will drive people to take the quiz and explicitly share their intent & needs
Once the contact completes a quiz, suddenly the brand has a definitive understanding of what the customer wants to receive.
This is the value of zero party data: customers tell you directly what they WANT.
No assumptions based on purchase history or page visits 👍
4️⃣ Create Segments & Campaigns based on Customer Data
Quiz responses are a gold mine to help you segment your list 💰
Now that you know their hair challenges…
Send educational content about that challenge.
AND the ideal product to fix those exact pain points.
5️⃣ Scale
The quiz is an evergreen lead gen tool.
Set it up once, capture leads and zero party data forever.
Paid traffic, organic, doesn’t matter….
Get them into the quiz and you will build your list, improve your customer experience, and capture zero party data.
Want to stand out this BFCM?
One easy strategy is to use a quiz to capture and enrich leads like @aveda.
Need help with a quiz?
Take advantage of our BFCM special today, 50% off all plans: