eCommerce Resources
What strategies are the best eCommerce brands using to drive growth? Access our library of free resources to help stay up to date with the latest tactics.
Funnel Breakdown: How To Market Anything
An in-depth analysis of how two venture-backed companies market a toothbrush. One brand does a significantly better job at playing to emotion and creating desire. Learn exactly how in this post.
How To Stop Leaving Money on the Table – An Email Marketing Convo w/Dylan Kelley
Email marketing revenue can account for 25%-35% of an ecommerce brand’s revenue. Yet it still remains an untapped resources for many companies. Dylan Kelley is founder of Wavebreak, an agency that helps 8 figure ecommerce brands turn email marketing into a top revenue driver. The reason that brands leave money on the table?
How Unilever Uses Quizzes To Create A Personalized Skincare Revolution
A deep dive into how Unilever is innovating on personalized ecommerce with its Skinsei brand.
The DTC Roundup: Ryan Reynolds and the value of an audience
ecommerce success is less about the product, but more about the distribution channels. here’s why….
How A Fit Quiz Drives 10x Conversion Rate for Nudea
Nudea has identified that shoppers who go through their quiz convert at 10x the rate of normal traffic. This is how CEO Priya Downes approaches her marketing strategy to drive more shoppers through the quiz and achieve a higher Average Order Value, more repeat orders, and higher Lifetime Value.
The DTC Round Up – Anker Goes Public
The most successful Amazon-first ecommerce brand goes public. Their story is unique, yet accessible: identify a niche, build a solid product, gather great customer reviews. Read more, and other DTC news here.
How Quizzes Helped Winc Build a $100M Brand
With 6 questions and 1 minute, Winc can promise the perfect wine for your tastes. It is a brilliant strategy to acquire customers. It has worked, with over 500k customers and a $110MM valuation.
The DTC Round Up – Zero-Party Data
Here’s the challenge that we face as marketers: we want to create personalized marketing for our consumers, but understanding exactly how to personalize is getting harder. Consumers want to receive a personal experience--71% of consumers are frustrated when they do...
The DTC Round Up – Makers, Armed Rebels, and Cults
The DTC Weekly Roundup: the advantage of bootstrapped ecommerce, makers, and building a cult brand.
4 Reasons That eCommerce Marketing Has Never Been More Fascinating
We recently started a podcast. We wanted to document, and learn about, how the eCommerce landscape is changing. Come join us as we study and learn.
4 Ways To Ease Consumer Fears During Covronavirus
No one knows how to navigate a global pandemic like Covid-19. eCommerce has never experienced such a shakeup. However, data shows exactly what you need to do to appeal to shoppers now, starting with these 4 steps.