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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads

Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads

by Prehook | Oct 20, 2022 | Podcast, Retention Marketing

eCommerce brands have experienced challenges finding the same profitability and scalability with their paid advertising programs: consumer privacy changes and limitations about access to consumer activity (ie the rollout of iOS 14.5 that limits the ability to track...
8 Must-Follow Best Practices To Win With Affiliate Programs

8 Must-Follow Best Practices To Win With Affiliate Programs

by Prehook | May 9, 2022 | Personalization, Retention Marketing

In an age of dwindling profits and rising marketing costs, affiliate marketing is helping companies market products on low budgets, with less time & effort, and at pretty much zero risk levels. And that’s why the projected budget for affiliate marketing in the US...
Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern

Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern

by Prehook | Jan 27, 2021 | Podcast, Retention Marketing

One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention–how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value....

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