by Prehook | Sep 6, 2022 | Conversion Rate Optimization, Personalization, Quiz Funnel
Yep, it’s that time to start preparing for Black Friday Cyber Monday, along with every other Direct To Consumer Brand. For good reason: according to Shopify, consumers spent $20 billion during the event in 2021, up 21% from the previous year. As the name...
by Prehook | Nov 11, 2021 | Conversion Rate Optimization, Email Marketing
Gumball Poodle sells socks — witty, colorful, funny, unique. These socks make a statement. Which means that they need to be carefully selected for each individual. With the holidays approaching, this is the perfect use case for using a quiz. A...
by Prehook | Feb 11, 2021 | Case Study, Conversion Rate Optimization
Why does it seem like every big skincare brand has a quiz on their homepage? Sephora, Glossier, Fenty are just a few of the examples. Traditionally, skincare and cosmetics brands relied on brick-and-mortar for distribution and sales (only 10% of...
by Prehook | Jan 22, 2021 | Conversion Rate Optimization
This is a guest post by Conversion Rate Expert Rishi Rawat, Founder of Frictionless Commerce. You can connect with Rishi on Linked In, where he’s constantly posting quick examples you can easily implement on your site. It Took me 12 Years to Figure Out This Secret to...
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