Prehook: Quiz Funnels for eCommerce Brands
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How A Quiz Funnel Can Maximize Your Black Friday-Cyber Monday Success

How A Quiz Funnel Can Maximize Your Black Friday-Cyber Monday Success

by Prehook | Sep 6, 2022 | Conversion Rate Optimization, Personalization, Quiz Funnel

Yep, it’s that time to start preparing for Black Friday Cyber Monday, along with every other Direct To Consumer Brand. For good reason: according to Shopify, consumers spent $20 billion during the event in 2021, up 21% from the previous year.  As the name...
How To Use A Quiz For Your Holiday Shopping Guide

How To Use A Quiz For Your Holiday Shopping Guide

by Prehook | Nov 11, 2021 | Conversion Rate Optimization, Email Marketing

Gumball Poodle sells socks — witty, colorful, funny, unique.  These socks make a statement. Which means that they need to be carefully selected for each individual.  With the holidays approaching, this is the perfect use case for using a quiz.  A...
Why Do Skincare Brands Build Marketing Strategies Around Quizzes?

Why Do Skincare Brands Build Marketing Strategies Around Quizzes?

by Prehook | Feb 11, 2021 | Case Study, Conversion Rate Optimization

Why does it seem like every big skincare brand has a quiz on their homepage? Sephora, Glossier, Fenty are just a few of the examples.  Traditionally, skincare and cosmetics brands relied on brick-and-mortar for distribution and sales (only 10% of...
The Secret To The Perfect Product Page

The Secret To The Perfect Product Page

by Prehook | Jan 22, 2021 | Conversion Rate Optimization

This is a guest post by Conversion Rate Expert Rishi Rawat, Founder of Frictionless Commerce. You can connect with Rishi on Linked In, where he’s constantly posting quick examples you can easily implement on your site. It Took me 12 Years to Figure Out This Secret to...

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