by Prehook | Aug 24, 2020 | Case Study
In the beginning of the COVID-19 quarantine, liquor stores were “essential businesses” in nearly every US state. They were allowed to remain open for business, as it would have been dangerous to force alcohol-dependent people to withdraw from alcohol, particularly...
by Prehook | Jul 27, 2020 | Case Study
Some data just tells you exactly what to do. and when the world is turned upside down and locked down, data from consumers is particularly valuable. So, what do US internet shoppers want from brands? eMarketer did a survey of US shoppers, and what they are looking...
by Prehook | Jul 13, 2020 | Case Study
What do you do when your competition has decided to sell a nearly identical product? How do you differentiate yourself if that happens? This seems to be the situation with luxury travel company AWAY, and their competitor Monos. In the coronavirus lockdown, I...
by Prehook | Jul 6, 2020 | Case Study
How do you help shoppers overcome the fear of purchasing an expensive product online if they have never done so before? How can you match them to right product based on their specific needs and preferences? And how can you move shoppers through the funnel, with...
by Prehook | Jun 25, 2020 | Case Study
How did a pet foods company, Chewy, has set the record for the biggest ecommerce acquisition ever at $3.3 BILLION dollars? What makes them unique? How did they achieve that? How did they avoid the fate of pets.com? The strategy behind Chewy’s success is so simple,...
by Prehook | May 15, 2020 | Case Study
Tough times create focus. The shelter-in-place has distilled life down to some of the pure joys that we rushed through pre-covid. A breath of fresh air, a cup of coffee, a work day in pajamas, shopping online. Direct-to-consumer brands and ecommerce in general has...
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