by Gen Furukawa | Aug 19, 2021 | Case Study
When people with a proven track record share their tactics, I listen closely and take notes. Like for example, taking a blog from scratch, and growing it to 250k monthly organic visitors in 14 months. Here’s how Paul Benigeri, did that as VP of Growth...
by Gen Furukawa | Aug 5, 2021 | Case Study
By most measures, selling sleep-related products (like sleep masks) is not an ideal opportunity: highly competitivelow barrier to entrylots of different solutions already offeredpricing was a race to the bottom Yet Mark Zhang went all in and launched Manta...
by Gen Furukawa | Jun 25, 2021 | Case Study
Did a quiz help drive a 9 figure acquisition? In September, 2020, Bayer acquired a 70% stake of vitamin brand Care/of for $225 million. Care/of is a leading brand in the personalized nutrition space, founded in 2016 by Craig Elbert and Akash Shah. At...
by Gen Furukawa | Feb 11, 2021 | Case Study, Conversion Rate Optimization
Why does it seem like every big skincare brand has a quiz on their homepage? Sephora, Glossier, Fenty are just a few of the examples. Traditionally, skincare and cosmetics brands relied on brick-and-mortar for distribution and sales (only 10% of...
by Gen Furukawa | Nov 6, 2020 | Case Study
In a week where most Americans are on edge waiting for the results, let’s take a completely different approach to selecting between two options…. User experience. The first law of Steve Krug’s guide to user experience: don’t make users think. Users should immediately...
by Gen Furukawa | Sep 22, 2020 | Case Study
Skinsei is building the future of ecommerce. At least, that’s what CPG giant Unilever believes. Unilever’s CEO Allen Jope described Skinsei’s business model: “[Skinsei] is using the latest thinking in business models – direct to consumer, diagnostic driven,...
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