Why Do Skincare Brands Build Marketing Strategies Around Quizzes?

by Prehook | Feb 11, 2021 | Case Study, Conversion Rate Optimization

Why does it seem like every big skincare brand has a quiz on their homepage? Sephora, Glossier, Fenty are just a few of the examples.  Traditionally, skincare and cosmetics brands relied on brick-and-mortar for distribution and sales (only 10% of...

Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern

by Prehook | Jan 27, 2021 | Podcast, Retention Marketing

One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention–how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value....

The Secret To The Perfect Product Page

by Prehook | Jan 22, 2021 | Conversion Rate Optimization

This is a guest post by Conversion Rate Expert Rishi Rawat, Founder of Frictionless Commerce. You can connect with Rishi on Linked In, where he’s constantly posting quick examples you can easily implement on your site. It Took me 12 Years to Figure Out This Secret to...

Creating A New Category, As A One-Person Company: Lessons on Scale and Focus

by Prehook | Jan 20, 2021 | Podcast

“Entrepreneurs jump off a cliff and build parachutes on their way down”, Reid Hoffman once quipped. And that’s what Tim Sotoadeh, founder of Broya has done, building an organic bone broth company. Tim was unsatisfied with his job in real estate at the time, and...

How To Increase Customer Value With RFM Segmentation

by Prehook | Jan 12, 2021 | Personalization

The RFM Segmentation is a powerful way to group your customer base based on three key factors:  Recency: how recently they purchased from youFrequency: how many times they have purchasedMonetary Value: how much revenue those orders brought.  This is a great...