by Prehook | Sep 3, 2021 | Case Study, Podcast
Daniel Whitechurch is a rock star — quite literally, touring the world with his band, Miami Horror (really fun dance/electronic music). But world tours have their challenges and downsides — unshakeable fatigue, flu, and weakened immune system.This...
by Prehook | Aug 27, 2021 | Case Study
Here’s how to establish expertise: If you can explain someone’s problems better than they can explain it themselves, you are an expert. You have authority. You have trust. You have influence. Here’s an example: Imagine that you’ve been feeling...
by Prehook | Aug 19, 2021 | Case Study
When people with a proven track record share their tactics, I listen closely and take notes. Like for example, taking a blog from scratch, and growing it to 250k monthly organic visitors in 14 months. Here’s how Paul Benigeri, did that as VP of Growth...
by Prehook | Aug 5, 2021 | Case Study
By most measures, selling sleep-related products (like sleep masks) is not an ideal opportunity: highly competitivelow barrier to entrylots of different solutions already offeredpricing was a race to the bottom Yet Mark Zhang went all in and launched Manta...
by Prehook | Jul 16, 2021 | Quiz Funnel
“DTC beauty brands are replacing focus groups with private online clubs” Historically, one of the advantages of big brands with deep pockets was the ability to run focus groups. The research would uncover consumer trends and feedback, which would inform...
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