by Prehook | Jul 13, 2020 | Case Study
What do you do when your competition has decided to sell a nearly identical product? How do you differentiate yourself if that happens? This seems to be the situation with luxury travel company AWAY, and their competitor Monos. In the coronavirus lockdown, I...
by Prehook | Jul 6, 2020 | Case Study
How do you help shoppers overcome the fear of purchasing an expensive product online if they have never done so before? How can you match them to right product based on their specific needs and preferences? And how can you move shoppers through the funnel, with...
by Prehook | Jun 30, 2020 | Email Marketing
I recently received the best email I have seen in a long time. Personal, humble, helpful. It had the warm informal tone of a friend. And offered advice of a trusted advisor. In one email, consumed in under a minute, I’m primed to purchase. The email smoothly brought...
by Prehook | Jun 25, 2020 | Case Study
How did a pet foods company, Chewy, has set the record for the biggest ecommerce acquisition ever at $3.3 BILLION dollars? What makes them unique? How did they achieve that? How did they avoid the fate of pets.com? The strategy behind Chewy’s success is so simple,...
by Prehook | Jun 15, 2020 | Quiz Funnel
Marketing is the act of making change happen Seth Godin, This Is Marketing Marketing, at its core, is simple: understand your customers and their needs. Help them meet their goals. Drive them to want the change that you offer. This movement towards change is exactly...
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