Five things merchants do that turn try-on engagement into sales.
Engagement compounds where shoppers are already interested — features pile up where traffic already lives.
Mannequin shots, plain backgrounds, and good lighting produce the most flattering results — which means more confident purchases.
A try-on is a strong buying signal. Catching the email lets you re-market the look they already saw on themselves.
The closer to the buying decision, the higher the engagement.
Pair captured leads with a small discount in your email tool. Try-on intent + a nudge = conversion.
Try-on is best with apparel like tops, dresses, and outerwear photographed cleanly. Accessories and complex layered outfits are hit-and-miss — test on your actual catalog before promoting.