How Prehook LLC handles shopper photos, try-on images and merchant information in the AI Virtual Try On app, and the merchant data-processing commitments.
Effective date: July 29, 2026 · Last updated: July 29, 2026
This Privacy Policy explains how Prehook LLC ("Prehook," "we," "us") collects, uses, discloses, retains, and protects personal information in connection with Prehook AI Virtual Try On (the "App").
This Policy has two parts:
The App is also governed by our Terms of Service.
Depending on the feature, the store and Prehook have different roles:
We collect:
We collect this information directly from you and automatically through your use of the App. We do not obtain your address, phone number, or payment information from the store’s Shopify customer records.
When you select Try It On:
The provider states that:
Prehook does not control the provider’s systems, but contractually restricts service providers to processing information for the services they provide to us.
AI-generated result: A try-on image is a synthetic prediction, not a photograph of you wearing the product. It may inaccurately represent fit, size, color, material, shape, proportions, drape, or product details.
No identification or authentication: Prehook does not use your photo for facial recognition, identity verification, biometric categorization, emotion recognition, or account login. We do not create or retain a faceprint, face-geometry template, or other identifier used to recognize you.
Some laws regulate scans or measurements derived from images of a person’s face or body. Prehook does not use images to identify or authenticate anyone and does not create or retain biometric templates. Out of caution, we nevertheless apply the following protections to uploaded photos and generated try-on images:
We use personal information to:
Where law requires a legal basis:
You may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal. If processing is necessary to provide a feature, withdrawing permission for that processing means we can no longer provide that feature.
| Recipient | Information | Purpose |
|---|---|---|
| The store where you used the App | Email address, name if provided, products tried or liked, and related activity after you enter your email and save your try-ons | To provide the lead and product-interest features requested by the store. The store becomes independently responsible for its use. |
| The store, after your separate store-wide display action | All try-on images you generated and later generate while using the App on that store | To display them solely inside the Recent Try-Ons widget on relevant product pages as AI-generated examples. Images generated on other stores are not included. |
| The store’s connected providers | Contact and try-on activity the store directs us to send | To operate integrations such as the store’s customer or email platform. The store is responsible for marketing permission. |
| AI image-generation provider | Uploaded photo, product image, and limited request metadata | To generate the requested try-on image. |
| Cloud, storage, security, monitoring, and transactional-email providers | Information necessary to perform their contracted function | To host, secure, monitor, store, and communicate for the App. |
| Professional advisers | Information reasonably necessary for advice or claims | Legal, compliance, insurance, audit, and accounting purposes under confidentiality duties. |
| Authorities or affected parties | Information required or reasonably necessary | To comply with valid legal process, enforce rights, investigate abuse, or protect people and the Service. |
Business transactions: If Prehook is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, account and business records may transfer subject to this Policy. Uploaded source photos and generated images will not transfer for a buyer’s independent use. They must remain subject to the same purpose and restrictions, be deleted, or be transferred only after any consent required by law.
We do not sell personal information or share it for cross-context behavioral advertising.
Your license: To the extent Prehook owns or controls the rights needed to authorize use of a generated try-on image, Prehook grants you a limited, non-exclusive, worldwide, royalty-free license to download, save, display, and share your image for personal, non-commercial purposes. This includes sharing through your personal social-media account.
Your license does not permit you to sell or license the image; use it in paid advertising, sponsored content, product promotion, merchandising, or another commercial activity; or use it in a way that states or implies that you are employed, sponsored, endorsed, or commercially affiliated with Prehook or the store unless the relevant party expressly agrees in writing.
Public display is optional and is never required to use the try-on. The App may offer a separate action such as Allow store to show my try-ons in Recent Try-Ons.
Scope of permission: Once you take that action for a store, you authorize Prehook and that store to display any or all try-on images you have generated and later generate while using the App on that store. The permission is store-specific, continues until you withdraw it, and never includes images generated on another store.
The store’s license: To the extent Prehook owns or controls the rights needed to authorize the use, Prehook grants the store a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to display those images solely inside the Recent Try-Ons widget on the relevant product pages of that store’s own online storefront.
The store receives no broader commercial, promotional, endorsement, or advertising license.
You may withdraw the store-wide permission through your saved try-ons or by emailing [email protected]. Prehook will stop making your try-on images available for display in that store’s Recent Try-Ons widget and notify the store. The store must remove all of your displayed try-on images within five business days. Because the store controls its own systems, it is independently responsible for completing removal.
| Information | Default retention |
|---|---|
| Unsaved uploaded photos and generated images | Deleted within 30 days after the try-on session. |
| Photos and images saved to your account | Until you delete them, delete the account, or three years after your last interaction with the App, whichever occurs first. |
| Email, name, account information, and try-on activity | Until account deletion or three years after your last interaction, whichever occurs first, except limited records required for security, legal compliance, or dispute resolution. |
| Display-permission and agreement records | For as long as reasonably needed to demonstrate and honor your choices and meet legal obligations. |
| Technical and security logs | A limited rolling period appropriate to security and support, then deleted or de-identified unless needed for an active incident or legal obligation. |
| Support and privacy communications | For the time needed to answer the request and maintain appropriate compliance records. |
Backups are isolated from ordinary use and age out according to backup schedules. If immediate removal from a backup is not technically feasible, the information remains protected and is deleted when that backup expires or is restored.
If a store uninstalls the App or sends a valid redaction request, Prehook deletes the copy processed for that store within 30 days. If you separately created a Prehook account, Prehook keeps the account copy under your direct relationship with Prehook but removes its association with that store, unless you also request account deletion.
A Prehook account is created only when you enter your email address and select the action to save your try-ons:
Prehook may use your email address and name, if provided, to create, administer, secure, and facilitate your use of the account, including authenticating access, retrieving your saved try-ons, and sending necessary account and service messages.
Prehook does not send its own promotional marketing emails based solely on creation of a saved-try-on account. If Prehook later offers promotional email, it will request a separate affirmative marketing action where required by law, and every message will include an unsubscribe method.
Your account may show personalized suggestions based on your own saved try-ons. Suggestions appear only in your Prehook account area, not inside another merchant’s storefront. A suggested store receives no information about you unless you choose to visit and use the App on that store.
Wherever you live, you may email [email protected] to request:
We will verify the request and respond within the period required by applicable law. We may retain limited information where legally required or necessary to establish, exercise, or defend legal claims.
EEA, United Kingdom, and similar jurisdictions: You may have rights to access, correct, erase, restrict, object, and receive portable data, and to complain to your local data-protection authority. Where Prehook acts only for the store, the store is the controller and we will assist it. Where Prehook operates your account or handles a direct request, Prehook is the controller.
California and other U.S. states: Depending on the law that applies, you may have rights to know, access, correct, delete, and obtain a portable copy, and to appeal a denied request. You have the right not to be discriminated against for exercising a privacy right. We do not sell personal information, share it for cross-context behavioral advertising, or use sensitive information to infer characteristics about you.
You may use an authorized agent where law permits. We may require proof of authorization and verification of your identity.
Prehook is a U.S. company. We and our providers process information in the United States and other countries where they operate, which may have different privacy laws from your country.
Where required, we use safeguards such as contractual processing restrictions, the European Commission’s Standard Contractual Clauses, and the applicable UK transfer addendum. Merchants receive the relevant contractual terms through the Data Processing Addendum in the Terms of Service.
The App is for adults and may be used only by people who are at least 18. Do not upload a photo of a child. If we learn that we collected a child’s information through the App, we will delete it. A parent or guardian may contact [email protected].
We use administrative, technical, and organizational safeguards appropriate to the information, including encryption in transit and at rest, access restrictions, production access logging, separation of production and test environments, encrypted backups, and incident-response procedures.
No online system can guarantee absolute security. If a breach affects your information, we will provide notices required by applicable law.
For personal information Prehook processes to provide the App for your store:
Prehook is an independent controller for merchant account administration, billing-related records received from Shopify, support communications, security, legal compliance, and information shoppers directly provide to create and use an optional Prehook account.
The same photo or generated image may exist in two contexts. The store-linked copy is processed for you. A copy the shopper intentionally saves in a Prehook account is held under Prehook’s direct relationship with that shopper.
Through Shopify and the App installation:
Directly from merchant personnel:
Directly from shoppers through the storefront App:
We request the minimum Shopify API access needed to provide the App. We do not retrieve addresses, phone numbers, or payment information from Shopify customer records for virtual try-on.
We use information to:
We do not:
A shopper may choose to create a saved-try-on account by entering an email address and selecting the save action.
That account:
Every email captured through the merchant save flow is delivered to the originating merchant regardless of whether the shopper uses other Prehook account features. Delivery does not represent marketing consent.
The App may provide the merchant with:
Once received, the merchant controls its independent use. Merchants must:
Prehook uses the following categories of providers:
| Category | Purpose | Information involved |
|---|---|---|
| Specialist AI image-generation provider | Generate try-on results | Uploaded photo, product image, and limited request metadata. |
| Cloud infrastructure and storage | Host the App, databases, files, backups, and delivery services | Information necessary to operate and store the App. |
| Transactional email | Deliver sign-in links, saved results, security notices, and service communications | Email address and message-delivery information. |
| Security, monitoring, and support tooling | Detect incidents, diagnose errors, and provide support | Technical logs and information needed for the incident or request. |
| Professional advisers | Legal, compliance, insurance, accounting, and audit | Information reasonably necessary for the engagement, under confidentiality duties. |
These providers may process information in the United States and other countries where they operate. They are contractually restricted to the services they provide to Prehook.
A merchant-configured platform such as an email or customer-management provider acts for the merchant under the merchant’s agreement with that provider, not as Prehook’s sub-processor. A current sub-processor list is available to merchants by emailing [email protected].
The App subscribes to and verifies Shopify’s mandatory compliance webhooks applicable to public apps, including customer data requests, customer redaction, and shop redaction.
Prehook uses the safeguards described in Part 1, Section 13 and the Data Processing Addendum.
If Prehook becomes aware of an actual or suspected compromise of merchant data, it will notify Shopify within the period required by Shopify’s API terms and notify the affected merchant without undue delay after confirming a personal-data breach, as described in the Data Processing Addendum.
Try-on results are synthetic, AI-generated images rather than photographs of a shopper actually wearing the product. Merchants must not falsely or misleadingly present them as authentic photographs of the shopper wearing the product.
Prehook and its providers may process information in the United States and other countries. Where transfer safeguards are required, the Data Processing Addendum incorporates the applicable Standard Contractual Clauses and UK transfer terms.
When Prehook processes personal data for a merchant, Prehook:
The complete contractual terms are in Part 4 of the Terms of Service.
Virtual try-on. Our store offers virtual try-on powered by Prehook AI Virtual Try On (Prehook LLC). If you choose to use it, Prehook and its contracted AI provider process a photo you upload to create an AI-generated image of you appearing to wear our product. Prehook may use uploaded photos and generated images internally only to operate, moderate, secure, support, troubleshoot, test, and evaluate the quality of the service and its workflows; investigate abuse or errors; comply with law; and honor user requests. Prehook does not use those images for advertising or AI-model training. Prehook explains its retention periods, service providers, and deletion process in the Prehook Virtual Try On Privacy Policy available through the try-on interface. If you save your try-ons, we receive your email address, name if provided, and the products you tried or liked. We use that information as described in this policy and do not treat it as marketing consent unless we separately obtain the permission required by law. If you take a separate action allowing our store to show your try-ons in Recent Try-Ons, Prehook and our store may display any or all current and future try-on images you generate on our store solely inside the Recent Try-Ons widget on relevant product pages. The permission does not extend to images generated on another store, and you may withdraw it at any time.
Merchants should adapt this wording to their own practices, connected providers, and applicable laws.
We may update this Policy to reflect changes in the App, law, or our practices. We will update the date above. Before a material change applies, we will provide notice through the App, storefront interface, or email as appropriate. We will not materially expand the use of previously collected photos or generated images without a lawful basis and any permission required by law.
Prehook LLC Email: [email protected]
Use the subject Privacy Request for access, correction, export, deletion, withdrawal, or appeal requests. For a current postal contact address, email us with the subject Legal Notice.