The terms for shoppers and merchants using Prehook AI Virtual Try On on Shopify stores, including the merchant data-processing addendum.
Effective date: July 29, 2026 · Last updated: July 29, 2026
These Terms of Service ("Terms") are a legal agreement between Prehook LLC ("Prehook," "we," "us") and the person or business using Prehook AI Virtual Try On (the "Service"). Our Privacy Policy explains how we handle personal data and is incorporated into these Terms.
These Terms have four parts:
Shoppers: The try-on interface makes these Terms and the Privacy Policy available to you. By accessing or using the Service, including by uploading a photo or selecting Try It On, you confirm that you are at least 18 years old and agree to these Terms. If you do not agree, do not use the Service or upload a photo.
Merchants: By installing, subscribing to, accessing, or using the Service for a store, you confirm that you have authority to bind that store and agree to these Terms on its behalf. If you do not agree, do not install or use the Service.
You may use the Service only if you are 18 years or older. The Service is not directed to children. You must not use it on behalf of anyone under 18 or upload a photo of a child.
Each time you upload or take a photo, you confirm that:
You must not upload a photo of anyone else, even if you believe you have their permission.
You must not use the Service to upload, generate, or distribute:
You must not overload, probe, bypass, copy, scrape, reverse-engineer, or interfere with the Service or its security.
Letting a store display your generated try-on image is optional and is not required to use the try-on.
The Service will make your try-on images available to a store for display only after you take a separate, clear action, such as selecting Allow store to show my try-ons in Recent Try-Ons.
Scope of your permission: Once you take that action for a store, you authorize Prehook and that store to display any or all try-on images you have generated—and any or all try-on images you later generate—while using the Service on that store. Your permission is store-specific and does not include images generated on another store.
To the extent Prehook owns or controls the rights needed to authorize the use, Prehook grants the store a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to display those images solely inside the Recent Try-Ons widget on the relevant product pages of that store’s own online storefront. The store receives no broader commercial or advertising license. The store may not:
You may withdraw the store-wide permission through your saved try-ons or by emailing [email protected]. Prehook will stop making your try-on images available for display in that store’s Recent Try-Ons widget and notify the store. The store must remove all of your displayed try-on images within five business days after notice. Because Prehook does not control the store’s systems, the store is independently responsible for completing removal.
A Prehook account is created only when you enter your email address and select the action to save your try-ons. When you do, your email address, name if provided, and try-on activity are shared with the store where you used the Service.
Keep access to your account secure. You are responsible for activity performed through your access method. Tell us promptly at [email protected] if you suspect unauthorized use.
A try-on image is a synthetic prediction, not a photograph of you wearing the product and not a guarantee of fit. It may inaccurately represent size, fit, color, texture, shape, drape, proportions, product details, or appearance. Review the store’s product information before purchasing. The store—not Prehook—is the seller of the product and is responsible for its products, pricing, fulfillment, returns, and customer service.
You may stop using the Service at any time. You may delete individual saved try-ons or your account through the available controls, or request deletion by emailing [email protected], as described in the Privacy Policy.
You must have authority to enter a binding agreement for the merchant that owns or operates the Shopify store. You must comply with Shopify’s agreements, policies, and technical requirements.
Prehook is solely responsible for the Service. Shopify is not a party to these Terms, is not responsible for the Service, and is not liable for faults in or harm caused by the Service. Except where Shopify expressly states otherwise, Shopify does not provide installation or product support for the Service. Prehook is solely responsible for liability arising from the development, operation, marketing, distribution, support, or use of the Service and from Prehook’s access to or handling of merchant data.
Shopify is an intended third-party beneficiary of this Section and may enforce it.
While these Terms remain in effect and required fees are paid, Prehook gives you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable right to use the Service for your own Shopify store and its shoppers. You may not resell, sublicense, white-label, or provide the Service to another business unless Prehook agrees in writing.
You are responsible for:
If a shopper takes the separate action allowing your store to show their try-ons in Recent Try-Ons, that permission applies to all try-on images the shopper has generated and later generates while using the Service on your store. It does not cover images the shopper generated on another store.
To the extent Prehook owns or controls the rights needed to authorize the use, Prehook grants you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license to reproduce and display those images solely inside the Recent Try-Ons widget on the relevant product pages of your own online storefront.
This is a narrow widget-display license. It is not a general commercial, promotional, endorsement, or advertising license.
You must not:
You must remove all displayed images associated with that shopper within five business days after a withdrawal notice. These restrictions survive uninstalling or terminating the Service for as long as you retain any of the images.
You retain ownership of your store data, brand, and product content. Prehook and its licensors retain all rights in the Service, including its software, models, designs, documentation, workflows, and improvements. Generated try-on images are licensed only as expressly stated in Part 1, Section 4 and Part 2, Section 4.
If you provide feedback or suggestions, you give Prehook a perpetual, worldwide, royalty-free right to use them without restriction or compensation, provided we do not publicly identify you as the source without permission.
You must not:
For personal data Prehook processes to provide the Service for your store, you are the controller or business and Prehook is your processor or service provider. Part 4 is the parties’ Data Processing Addendum and applies automatically.
Prehook may also act as an independent controller for merchant account and support data and for data a shopper directly provides to create and use an optional Prehook account, as explained in the Privacy Policy.
These Terms continue while you use the Service. You may terminate them by uninstalling the Service and paying any outstanding charges.
Prehook may suspend or terminate access for non-payment, material breach, legal or security risk, misuse, or activity that could harm the Service, Prehook, Shopify, merchants, shoppers, or others. Where reasonable, we will give notice and an opportunity to cure before termination, but immediate action may be necessary for security, legal, abuse, or platform-compliance reasons.
When the Service is uninstalled or terminated, your license ends, Shopify access is revoked, and Prehook deletes or returns data as described in the Privacy Policy and Part 4. Provisions that by their nature should survive—including payment obligations, intellectual property, shopper-image restrictions, disclaimers, liability limits, indemnities, and data-deletion duties—remain effective.
The Service produces synthetic, AI-generated content that may contain inaccuracies, distortions, omissions, or artifacts. Outputs are provided as visualizations and are not guaranteed to be accurate, complete, unique, non-infringing, or suitable for a particular purpose.
Prehook may improve, modify, limit, suspend, or discontinue features. We will provide reasonable advance notice when a material change would substantially reduce paid merchant functionality, unless immediate action is needed for security, legal compliance, third-party service availability, or platform requirements.
To the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, or security. Prehook does not warrant that the Service will be uninterrupted or error-free or that any output will accurately represent a product or person.
Nothing in these Terms excludes warranties or consumer rights that cannot lawfully be excluded.
To the maximum extent permitted by law, Prehook and its affiliates, officers, employees, contractors, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, business opportunity, or data, arising from or relating to the Service.
Prehook’s total aggregate liability for all claims arising from or relating to the Service will not exceed the greater of:
These limitations do not apply to liability that applicable law does not permit us to limit.
Merchants: To the extent permitted by law, you will defend and indemnify Prehook and its affiliates, officers, employees, and contractors from third-party claims, damages, penalties, costs, and reasonable legal fees arising from your product or store content; your marketing, privacy, or consumer practices; your use of shopper images or data; your violation of law; or your breach of these Terms.
Shoppers: To the extent permitted by law, you will indemnify Prehook from third-party claims arising from a photo or other content you submit in breach of these Terms, including a photo of another person or content you do not have the right to use.
Prehook may update these Terms. We will update the date above and provide advance notice of material changes through the Service, the try-on interface, or email, as appropriate. A material change will apply prospectively. Your continued use after the effective date of an update constitutes acceptance of the updated Terms.
These Terms and the Privacy Policy are the entire agreement between you and Prehook concerning the Service, except for a separate written agreement signed by Prehook.
If a provision is unenforceable, it will be modified to the minimum extent necessary and the remaining provisions will remain effective. Failure to enforce a provision is not a waiver. You may not assign these Terms without Prehook’s written consent; Prehook may assign them to an affiliate or successor in connection with a reorganization, merger, acquisition, or sale of relevant assets, subject to the Privacy Policy. Neither party is liable for delay caused by circumstances beyond its reasonable control.
Mandatory consumer protections and mandatory rights under the law of your residence remain unaffected. Any dispute may be brought in any court that has lawful jurisdiction over the parties and subject matter.
Prehook LLC Email: [email protected]
For a current postal contact address, email us with the subject Legal Notice.
This Part 4 ("DPA") forms part of the Terms between Prehook and each merchant using the Service. It applies to personal data Prehook processes on the merchant’s behalf to provide the Service.
Terms such as "controller," "processor," "personal data," "processing," and "data subject" have the meanings given by applicable data-protection law. "Applicable Data Protection Law" includes the GDPR and UK GDPR where applicable and U.S. state privacy laws that apply to the processing.
The merchant is the controller or business. Prehook is the processor or service provider. Each party will comply with its obligations under Applicable Data Protection Law.
| Item | Description |
|---|---|
| Subject matter and purpose | Operating virtual try-on, generating and storing requested results, enabling saved try-ons, delivering shopper information, displaying approved images inside the merchant’s Recent Try-Ons widget, conducting the limited internal operations and quality review described in these Terms, providing integrations and support, maintaining security, and fulfilling legal and data-subject obligations. |
| Duration | For the term of the merchant’s use of the Service and the deletion periods stated in the Privacy Policy. |
| Data subjects | Merchant personnel, store visitors, shoppers who use the try-on, and individuals who submit privacy or support requests. |
| Personal data | Uploaded photos, AI-generated try-on images, email address, name if provided, products tried, liked, or saved, consent and permission records, IP address, device and browser information, approximate location, account identifiers, logs, support communications, and merchant account and configuration data. |
| Processing operations | Collection, transmission, hosting, storage, retrieval, generation, organization, display inside the Recent Try-Ons widget, limited authorized internal review, disclosure at the merchant’s direction, deletion, export, security monitoring, troubleshooting, support, and service-quality evaluation. |
| Special or sensitive data | Images of a person’s face or body and any data treated as biometric, sensitive, or special-category data under applicable law. Prehook does not use the images to identify or authenticate a person and does not create or retain a face-geometry template. |
Prehook will process personal data only on the merchant’s documented instructions, including these Terms, merchant configuration choices, support requests, and lawful use of the Service, unless law requires otherwise. If legally permitted, Prehook will inform the merchant before processing required by law.
Prehook will notify the merchant if, in its reasonable opinion, an instruction violates Applicable Data Protection Law. Prehook may suspend the affected processing while the parties resolve the issue.
Prehook will ensure that people authorized to process personal data are bound by confidentiality obligations and receive appropriate privacy and security training. Access will be limited to personnel who need it to provide, secure, support, or maintain the Service.
Prehook will maintain technical and organizational measures appropriate to the risk, including encryption in transit and at rest, access controls, production access logging, separation of production and test environments, encrypted backups, vulnerability and dependency management, and an incident-response process.
The merchant is responsible for securing its own accounts, systems, integrations, and copies of data it receives.
The merchant generally authorizes Prehook to use sub-processors needed to provide the Service. Prehook will notify the merchant before adding or replacing a sub-processor and give the merchant a reasonable opportunity to object on data-protection grounds. Prehook will impose written data-protection obligations on each sub-processor that are no less protective than the applicable obligations in this DPA and will remain responsible to the merchant for the sub-processor’s performance of those obligations.
Taking into account the nature of the processing and information available to Prehook, Prehook will reasonably assist the merchant with data-subject requests and with applicable security, breach-notification, data-protection impact assessment, and regulator-consultation obligations. Prehook will notify the merchant without undue delay after becoming aware of a personal-data breach affecting data processed under this DPA and provide available information reasonably needed for the merchant’s response.
At the end of the Service, Prehook will, at the merchant’s choice, return or delete personal data processed on the merchant’s behalf and delete existing copies unless law requires retention. If the merchant does not request return, Prehook will apply the deletion periods in the Privacy Policy. Data in a shopper’s separately created Prehook account is governed by Prehook’s direct relationship with that shopper; Prehook will remove the merchant association and delete the merchant-controlled copy.
Prehook will make available information reasonably necessary to demonstrate compliance with this DPA and allow audits required by Applicable Data Protection Law, subject to reasonable notice, confidentiality, security, and protection of other customers’ data.
Prehook may process personal data in the United States and other countries where its sub-processors operate. Where transfer safeguards are legally required, the parties incorporate the then-current European Commission Standard Contractual Clauses and applicable UK addendum. The merchant is the data exporter, Prehook is the data importer, and Sections 2 and 5 provide the relevant processing description and security measures. Those transfer terms control in the event of a conflict.
For personal information processed on a merchant’s behalf under applicable U.S. state privacy law, Prehook acts as a processor or service provider. Prehook will not sell or share that information for cross-context behavioral advertising; retain, use, or disclose it outside the purposes in Section 2 or the direct business relationship except as permitted by law; or combine it with information from another merchant or Prehook’s independent consumer interactions except as permitted by law. The merchant may take reasonable steps to verify compliance, and Prehook will notify the merchant if it can no longer meet these commitments.
If this DPA conflicts with another part of the Terms, this DPA controls for personal data processed on the merchant’s behalf.