Prehook AI Virtual Try On Terms of Service

Effective date: July 29, 2026

Last updated: July 29, 2026

These Terms of Service ("Terms") are a legal agreement between Prehook LLC ("Prehook," "we," "us") and the person or business using Prehook AI Virtual Try On (the "Service"). Our Privacy Policy explains how we handle personal data and is incorporated into these Terms.

These Terms have four parts:

• Shoppers: If you use virtual try-on on a store’s website, Part 1 and Part 3 apply to you.
• Merchants: If you install or use the Service on a Shopify store, Part 2, Part 3, and the Merchant Data Processing Addendum in Part 4 apply to you.

How you accept these Terms

Shoppers: The try-on interface makes these Terms and the Privacy Policy available to you. By accessing or using the Service, including by uploading a photo or selecting Try It On, you confirm that you are at least 18 years old and agree to these Terms. If you do not agree, do not use the Service or upload a photo.

Merchants: By installing, subscribing to, accessing, or using the Service for a store, you confirm that you have authority to bind that store and agree to these Terms on its behalf. If you do not agree, do not install or use the Service.

Part 1 — Terms for shoppers

1. You must be 18

You may use the Service only if you are 18 years or older. The Service is not directed to children. You must not use it on behalf of anyone under 18 or upload a photo of a child.

2. The photo you upload

Each time you upload or take a photo, you confirm that:

• it is a photo of you and not another person;
• you have the right to upload and use it;
• you are at least 18 years old; and
• your use of the photo does not violate another person’s privacy, publicity, copyright, or other rights.

You must not upload a photo of anyone else, even if you believe you have their permission.

3. What you must not do

You must not use the Service to upload, generate, or distribute:

• images of other people or content intended to impersonate, deceive, or mislead about a real person;
• illegal, infringing, obscene, hateful, harassing, exploitative, or otherwise harmful content;
• content that violates privacy, publicity, intellectual-property, or other rights; or
• malware or content intended to interfere with or compromise the Service.

You must not overload, probe, bypass, copy, scrape, reverse-engineer, or interfere with the Service or its security.

4. Your photos and try-on images

• Your uploaded photo remains yours. You give Prehook a limited, non-exclusive, worldwide, royalty-free, and revocable license to host, transmit, store, and process the photo and resulting try-on images to provide the features you request and for the limited internal purposes described below. The license ends when the photo and images are deleted, except for protected backups and records retained as described in the Privacy Policy.
• License to you for generated try-on images. To the extent Prehook owns or controls rights needed to authorize use of a generated try-on image, Prehook grants you a limited, non-exclusive, worldwide, royalty-free license to download, save, display, and share your generated try-on image for personal, non-commercial purposes, including sharing it through your personal social-media account.
• Limits on your license. You may not sell or license a generated try-on image; use it in paid advertising, sponsored content, product promotion, merchandising, or another commercial activity; or use it in a manner that states or implies that you are employed, sponsored, endorsed, or commercially affiliated with Prehook or the store unless the relevant party has expressly agreed in writing. Sharing through a social platform is subject to that platform’s terms.
• Prehook’s internal use. Prehook may use uploaded photos and generated try-on images internally only as reasonably necessary to operate, host, store, deliver, moderate, secure, support, troubleshoot, test, and evaluate the quality of the Service and its workflows; investigate abuse or errors; comply with law; and honor your requests. This may include limited review by authorized personnel or contracted service providers when reasonably necessary. Prehook does not use these images in advertising, sell them, publicly display them, or use them to train or fine-tune AI models.
• Prehook retains its technology. Prehook and its licensors retain all rights in the Service, software, models, workflows, designs, and other underlying technology. These Terms do not transfer ownership of that technology to you.

5. Letting a store display your try-on images

Letting a store display your generated try-on image is optional and is not required to use the try-on.

The Service will make your try-on images available to a store for display only after you take a separate, clear action, such as selecting Allow store to show my try-ons in Recent Try-Ons.

Scope of your permission: Once you take that action for a store, you authorize Prehook and that store to display any or all try-on images you have generated—and any or all try-on images you later generate—while using the Service on that store. Your permission is store-specific and does not include images generated on another store.

To the extent Prehook owns or controls the rights needed to authorize the use, Prehook grants the store a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to display those images solely inside the Recent Try-Ons widget on the relevant product pages of that store’s own online storefront. The store receives no broader commercial or advertising license. The store may not:

• use the images outside the Recent Try-Ons widget, including elsewhere on a product page or storefront;
• use the images in paid or unpaid advertising, email, SMS, social media, sponsored content, printed materials, marketplace listings, or other marketing;
• identify, profile, track, or contact you using the images;
• sell, license, transfer, or disclose the images to another party;
• edit the images in a misleading or harmful way; or
• continue displaying the images after you withdraw permission.

You may withdraw the store-wide permission through your saved try-ons or by emailing support@prehook.com. Prehook will stop making your try-on images available for display in that store’s Recent Try-Ons widget and notify the store. The store must remove all of your displayed try-on images within five business days after notice. Because Prehook does not control the store’s systems, the store is independently responsible for completing removal.

6. Your Prehook account

A Prehook account is created only when you enter your email address and select the action to save your try-ons. When you do, your email address, name if provided, and try-on activity are shared with the store where you used the Service.

Keep access to your account secure. You are responsible for activity performed through your access method. Tell us promptly at support@prehook.com if you suspect unauthorized use.

7. Try-on images are predictions

A try-on image is a synthetic prediction, not a photograph of you wearing the product and not a guarantee of fit. It may inaccurately represent size, fit, color, texture, shape, drape, proportions, product details, or appearance. Review the store’s product information before purchasing. The store—not Prehook—is the seller of the product and is responsible for its products, pricing, fulfillment, returns, and customer service.

8. Stopping use and deleting data

You may stop using the Service at any time. You may delete individual saved try-ons or your account through the available controls, or request deletion by emailing support@prehook.com, as described in the Privacy Policy.

Part 2 — Terms for merchants

1. Eligibility and relationship with Shopify

You must have authority to enter a binding agreement for the merchant that owns or operates the Shopify store. You must comply with Shopify’s agreements, policies, and technical requirements.

Prehook is solely responsible for the Service. Shopify is not a party to these Terms, is not responsible for the Service, and is not liable for faults in or harm caused by the Service. Except where Shopify expressly states otherwise, Shopify does not provide installation or product support for the Service. Prehook is solely responsible for liability arising from the development, operation, marketing, distribution, support, or use of the Service and from Prehook’s access to or handling of merchant data.

Shopify is an intended third-party beneficiary of this Section and may enforce it.

2. License to use the Service

While these Terms remain in effect and required fees are paid, Prehook gives you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable right to use the Service for your own Shopify store and its shoppers. You may not resell, sublicense, white-label, or provide the Service to another business unless Prehook agrees in writing.

3. Merchant responsibilities

You are responsible for:

• Product and store content: ensuring that you have the rights needed for all product images, descriptions, trademarks, and other content submitted to the Service. You give Prehook a limited license to process that content to provide the Service.
• Your privacy policy: disclosing the virtual try-on feature, Prehook’s role, the data you receive, your marketing practices, and your connected service providers in your own store privacy policy.
• Marketing permission: obtaining any consent or other lawful basis required before sending marketing email, SMS, or other promotional communications. Contact information delivered by the Service is not marked as subscribed and does not by itself establish marketing consent.
• Image display: using shopper try-on images only inside the Recent Try-Ons widget as Section 4 permits and promptly honoring withdrawal and removal notices.
• Age and audience: not enabling the Service on stores directed to, or primarily used by, people under 18.
• Lawful deployment: complying with privacy, biometric-information, consumer-protection, advertising, accessibility, intellectual-property, and other laws that apply to your deployment and use of the Service.
• Account security: controlling access to your merchant account and promptly notifying Prehook of suspected unauthorized access.

4. How you may use shopper try-on images

If a shopper takes the separate action allowing your store to show their try-ons in Recent Try-Ons, that permission applies to all try-on images the shopper has generated and later generates while using the Service on your store. It does not cover images the shopper generated on another store.

To the extent Prehook owns or controls the rights needed to authorize the use, Prehook grants you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license to reproduce and display those images solely inside the Recent Try-Ons widget on the relevant product pages of your own online storefront.

This is a narrow widget-display license. It is not a general commercial, promotional, endorsement, or advertising license.

You must not:

• use or display the images anywhere outside the Recent Try-Ons widget, including elsewhere on a product page or storefront;
• use the images in paid or unpaid advertising, email, SMS, social media, sponsored content, printed materials, marketplace listings, or other marketing;
• use the images to identify, profile, track, or contact the shopper;
• sell, license, transfer, disclose, or provide the images to another party;
• edit, crop, caption, or present the images in a misleading, harmful, discriminatory, or defamatory way; or
• continue displaying the images after permission is withdrawn or after Prehook directs you to remove them.

You must remove all displayed images associated with that shopper within five business days after a withdrawal notice. These restrictions survive uninstalling or terminating the Service for as long as you retain any of the images.

5. Fees, plans, billing, and refunds

• Current fees, plan limits, trial terms, and any price per additional try-on are shown in the Shopify App Store listing and in the Service.
• By approving a paid plan, you authorize recurring and usage-based charges through Shopify Billing.
• Shopify controls its billing cycle and invoicing. Uninstalling the Service automatically cancels future recurring app billing, but Shopify generally does not issue a prorated credit for unused time unless its policies or applicable law require one.
• Refund requests are considered under Shopify’s applicable policies and, where Shopify leaves the decision to Prehook, at Prehook’s reasonable discretion.
• Prehook may change fees prospectively. We will provide notice through the Service or Shopify before a change takes effect as required by Shopify’s billing process.

6. Intellectual property

You retain ownership of your store data, brand, and product content. Prehook and its licensors retain all rights in the Service, including its software, models, designs, documentation, workflows, and improvements. Generated try-on images are licensed only as expressly stated in Part 1, Section 4 and Part 2, Section 4.

If you provide feedback or suggestions, you give Prehook a perpetual, worldwide, royalty-free right to use them without restriction or compensation, provided we do not publicly identify you as the source without permission.

7. Acceptable use

You must not:

• reverse-engineer, decompile, copy, or attempt to discover source code or non-public methods except where law prohibits the restriction;
• use the Service, its outputs, or access to build or train a competing product or model, or use generated images commercially except for the narrow Recent Try-Ons widget license in Section 4;
• scrape, systematically extract, benchmark, or create a directory or dataset from the Service;
• bypass usage limits, security, billing, or access controls;
• introduce malicious code or interfere with availability or security;
• use the Service for unlawful, deceptive, discriminatory, or harmful activity; or
• enable or encourage shoppers to upload photos of other people or children.

8. Data protection

For personal data Prehook processes to provide the Service for your store, you are the controller or business and Prehook is your processor or service provider. Part 4 is the parties’ Data Processing Addendum and applies automatically.

Prehook may also act as an independent controller for merchant account and support data and for data a shopper directly provides to create and use an optional Prehook account, as explained in the Privacy Policy.

9. Suspension and termination

These Terms continue while you use the Service. You may terminate them by uninstalling the Service and paying any outstanding charges.

Prehook may suspend or terminate access for non-payment, material breach, legal or security risk, misuse, or activity that could harm the Service, Prehook, Shopify, merchants, shoppers, or others. Where reasonable, we will give notice and an opportunity to cure before termination, but immediate action may be necessary for security, legal, abuse, or platform-compliance reasons.

When the Service is uninstalled or terminated, your license ends, Shopify access is revoked, and Prehook deletes or returns data as described in the Privacy Policy and Part 4. Provisions that by their nature should survive—including payment obligations, intellectual property, shopper-image restrictions, disclaimers, liability limits, indemnities, and data-deletion duties—remain effective.

Part 3 — Terms for everyone

1. AI-generated content

The Service produces synthetic, AI-generated content that may contain inaccuracies, distortions, omissions, or artifacts. Outputs are provided as visualizations and are not guaranteed to be accurate, complete, unique, non-infringing, or suitable for a particular purpose.

2. Service changes

Prehook may improve, modify, limit, suspend, or discontinue features. We will provide reasonable advance notice when a material change would substantially reduce paid merchant functionality, unless immediate action is needed for security, legal compliance, third-party service availability, or platform requirements.

3. Disclaimers

To the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, or security. Prehook does not warrant that the Service will be uninterrupted or error-free or that any output will accurately represent a product or person.

Nothing in these Terms excludes warranties or consumer rights that cannot lawfully be excluded.

4. Limitation of liability

To the maximum extent permitted by law, Prehook and its affiliates, officers, employees, contractors, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, business opportunity, or data, arising from or relating to the Service.

Prehook’s total aggregate liability for all claims arising from or relating to the Service will not exceed the greater of:

1. the amount the claimant paid Prehook for the Service during the 12 months before the event giving rise to the claim; or
2. USD 100.

These limitations do not apply to liability that applicable law does not permit us to limit.

5. Indemnification

Merchants: To the extent permitted by law, you will defend and indemnify Prehook and its affiliates, officers, employees, and contractors from third-party claims, damages, penalties, costs, and reasonable legal fees arising from your product or store content; your marketing, privacy, or consumer practices; your use of shopper images or data; your violation of law; or your breach of these Terms.

Shoppers: To the extent permitted by law, you will indemnify Prehook from third-party claims arising from a photo or other content you submit in breach of these Terms, including a photo of another person or content you do not have the right to use.

6. Changes to these Terms

Prehook may update these Terms. We will update the date above and provide advance notice of material changes through the Service, the try-on interface, or email, as appropriate. A material change will apply prospectively. Your continued use after the effective date of an update constitutes acceptance of the updated Terms.

7. General terms

These Terms and the Privacy Policy are the entire agreement between you and Prehook concerning the Service, except for a separate written agreement signed by Prehook.

If a provision is unenforceable, it will be modified to the minimum extent necessary and the remaining provisions will remain effective. Failure to enforce a provision is not a waiver. You may not assign these Terms without Prehook’s written consent; Prehook may assign them to an affiliate or successor in connection with a reorganization, merger, acquisition, or sale of relevant assets, subject to the Privacy Policy. Neither party is liable for delay caused by circumstances beyond its reasonable control.

Mandatory consumer protections and mandatory rights under the law of your residence remain unaffected. Any dispute may be brought in any court that has lawful jurisdiction over the parties and subject matter.

8. Contact

Prehook LLC Email: support@prehook.com

For a current postal contact address, email us with the subject Legal Notice.

Part 4 — Merchant Data Processing Addendum

This Part 4 ("DPA") forms part of the Terms between Prehook and each merchant using the Service. It applies to personal data Prehook processes on the merchant’s behalf to provide the Service.

1. Definitions and roles

Terms such as "controller," "processor," "personal data," "processing," and "data subject" have the meanings given by applicable data-protection law. "Applicable Data Protection Law" includes the GDPR and UK GDPR where applicable and U.S. state privacy laws that apply to the processing.

The merchant is the controller or business. Prehook is the processor or service provider. Each party will comply with its obligations under Applicable Data Protection Law.

2. Processing details

3. Documented instructions

Prehook will process personal data only on the merchant’s documented instructions, including these Terms, merchant configuration choices, support requests, and lawful use of the Service, unless law requires otherwise. If legally permitted, Prehook will inform the merchant before processing required by law.

Prehook will notify the merchant if, in its reasonable opinion, an instruction violates Applicable Data Protection Law. Prehook may suspend the affected processing while the parties resolve the issue.

4. Confidentiality and personnel

Prehook will ensure that people authorized to process personal data are bound by confidentiality obligations and receive appropriate privacy and security training. Access will be limited to personnel who need it to provide, secure, support, or maintain the Service.

5. Security

Prehook will maintain technical and organizational measures appropriate to the risk, including encryption in transit and at rest, access controls, production access logging, separation of production and test environments, encrypted backups, vulnerability and dependency management, and an incident-response process.

The merchant is responsible for securing its own accounts, systems, integrations, and copies of data it receives.

6. Additional required terms

The merchant generally authorizes Prehook to use sub-processors needed to provide the Service. Prehook will notify the merchant before adding or replacing a sub-processor and give the merchant a reasonable opportunity to object on data-protection grounds. Prehook will impose written data-protection obligations on each sub-processor that are no less protective than the applicable obligations in this DPA and will remain responsible to the merchant for the sub-processor’s performance of those obligations.

Taking into account the nature of the processing and information available to Prehook, Prehook will reasonably assist the merchant with data-subject requests and with applicable security, breach-notification, data-protection impact assessment, and regulator-consultation obligations. Prehook will notify the merchant without undue delay after becoming aware of a personal-data breach affecting data processed under this DPA and provide available information reasonably needed for the merchant’s response.

At the end of the Service, Prehook will, at the merchant’s choice, return or delete personal data processed on the merchant’s behalf and delete existing copies unless law requires retention. If the merchant does not request return, Prehook will apply the deletion periods in the Privacy Policy. Data in a shopper’s separately created Prehook account is governed by Prehook’s direct relationship with that shopper; Prehook will remove the merchant association and delete the merchant-controlled copy.

Prehook will make available information reasonably necessary to demonstrate compliance with this DPA and allow audits required by Applicable Data Protection Law, subject to reasonable notice, confidentiality, security, and protection of other customers’ data.

Prehook may process personal data in the United States and other countries where its sub-processors operate. Where transfer safeguards are legally required, the parties incorporate the then-current European Commission Standard Contractual Clauses and applicable UK addendum. The merchant is the data exporter, Prehook is the data importer, and Sections 2 and 5 provide the relevant processing description and security measures. Those transfer terms control in the event of a conflict.

For personal information processed on a merchant’s behalf under applicable U.S. state privacy law, Prehook acts as a processor or service provider. Prehook will not sell or share that information for cross-context behavioral advertising; retain, use, or disclose it outside the purposes in Section 2 or the direct business relationship except as permitted by law; or combine it with information from another merchant or Prehook’s independent consumer interactions except as permitted by law. The merchant may take reasonable steps to verify compliance, and Prehook will notify the merchant if it can no longer meet these commitments.

If this DPA conflicts with another part of the Terms, this DPA controls for personal data processed on the merchant’s behalf.

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