NFTs will change ecommerce forever.
There were $25BN in NFT sales in 2021.
But Shopify merchants couldn’t participate in any of that upside….until now.
We just built a way for you to get involved right now 👇
Just last month, Tobi Lutke, CEO of Shopify, teased the Shopify beta to mint and sell branded NFTs.
The Good news: this makes selling NFTs accessible for everyone.
The Bad news: You need to be on Shopify Plus (min $2k a month to be eligible)
Some of the biggest consumer brands in the world are getting involved in NFTs: Nike, Louis Vuitton, Coca Cola etc.
Adidas made a big splash with their with Bored Ape Yacht Club collab.
NFTs are perfect for ecommerce because it contributes to exclusivity, community, and authenticity.
We’ve seen glimpses of how Shopify brands will use NFTs to gate products.
NFT project Adam Bomb Society required verification that you are an NFT holder in order to purchase exclusive drops.
Buying and wearing merch is an instant signifier of being a token holder
NFTs can offer perks and exclusive offers to NFT holders:
Nik Sharma, CEO of Sharma Brands, launched a project, Bodega Cats, which offers:
- Special Discounts
- Invites to In-person events
- Early Access to product drops
Once you have built a community of NFT holders, you have a competitive advantage in the customer feedback, product insights, and ambassadors.
Chris Cantino, Partner at Color Capital, shares gems on NFTs and community:
The first step to build an NFT strategy into your DTC brand: capturing wallet addresses.
We just launched a new feature to allow @shopify merchants to collect addresses
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Once you have a wallet address, the possibilities are endless:
- Airdrop NFTs – can be discounts, event invites, pre-sale access
- Build Community – Require NFT to access Discord
- R&D with community – Gather feedback from VIPs with NFT
A crypto wallet address is an:
An evergreen asset.
A competitive advantage.
A direct connection to customers.
If you need help gathering wallet addresses and setting up a quiz for your Shopify store, drop a comment below, I’d be happy to help.
Prehook is free to test out – https://apps.shopify.com/quiz-funnel
NFTs will change ecommerce….very soon.
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