There are some core Klaviyo flows – Welcome series, Post-purchase, Abandoned cart.
Here’s another core flow that you need: an Abandoned Quiz flow.
That is, sending a quiz after someone completes a quiz, but does not purchase.
According to Moosend, Abandoned Carts convert at 10%.
What if you could get 10% conv from a new flow, with under 10 minutes of work?
This is a big opportunity that we’ll work through now.
Step 1: Duplicate Your Abandoned Cart
This keeps it simple.
Branding, copy, the structure of the flow can be reused from your existing Abandoned Cart flow.
You just need to make a few tweaks now….
Step 2: Set Your Flow Trigger
Create a trigger for the Abandoned Quiz flow, so only people who have taken the quiz enter the flow.
In Prehook, when someone completes a quiz, the metric “Prehook – Product Recommendation” is automatically sent to Klaviyo.
Step 3: Filter Appropriately
Make sure that you send this to the right people, at the right time.
Add a “Wait” function, so that customers can finish their session. Say 30 min.
Add a Conditional–if they purchased, then don’t send anything.
If they didn’t buy, then send an email.
Step 4: Nail Your Offer
This is where you unleash the magic of quiz data.
Dynamically include the product that they were recommended.
If you’re a skincare brand, and know their skin type and concerns, mention that and why your product can solve their problem.
Some ideas:
- Discount/Coupon
- Free shipping
- Gift with purchase
- Customer testimonials.
Step 5: Personalize Content
Create segments based on zero party data that you gathered.
Then you can:
- Share content directly addressing their challenges.
- Highlight products related to their stated preferences and interests.
This appears in Klaviyo as a Custom Property AND Event Variable from Prehook.
Here’s an example of what this could look like, from Il Makiage:
Step 6: Test and Tweak
Now it’s time to test and optimize.
Some variables to look at:
Email vs. SMS?
Timing between messages?
Which offers convert best?
And don’t stop sending.
Even the 7th Abandoned Cart email gets a 6% CTR, per Klaviyo.
Step 7: Convert!
Brands that effectively use Prehook quiz data to target and personalize are seeing 3x improvement in conversion rate.
Personalization occurs on-site, with recommended products.
But the real magic happens with email, SMS, paid ads and more, and how you can market to individuals, at scale.
Want to get started?
Test a quiz for free for 14 days.
And reach out to me directly, I’d love to help you unlock the magic of zero party data to personalize your marketing.