One of the most powerful aspects of using a quiz is how you can use the customer data to personalize your communications.
And this translates directly to increased revenue.
80% of consumers are more likely to purchase from brands that personalize.
And almost all (91%) consumers are wiling to share information about themselves in order to receive a personalized experience.
This is all gravy.
Here’s a quick video of you can set this up in Klaviyo:
#1 Inserting Custom Properties
Custom properties are data points about your contacts. This can be basic information, like their gender and age, or insights like their goals, challenges and preferences.
You can gather any type of data about your customers–hence the beauty of a quiz ;-).
And to use it is simple.
In a Klaviyo Campaign, you can simply click “Insert Property” and the customer’s custom property will dynamically appear.
For example, if you want to dynamically add their first name to an email, you would simply “Insert Property” and add the Custom Property into the email:
And voila, it will dynamically show the customer’s first name:
Of course, the name is a basic example, but it can literally anything that you may have gathered in the quiz.
#2 Conditional Splits
A Conditional Split allows you to create different branches in a flow, based on the information that you know about the contacts.
For example, if you are a clothing brand, and you learned in your Prehook quiz which colors and styles someone likes, then you can create conditional splits so that you are tailoring content and products specifically for their style preferences.
And you can use the customer data gathered via Prehook to build these conditional splits:
#3 Dynamic Product Recommendation
Now this is really my favorite one!
Often one of the main benefits, and incentives, for your customers to take a quiz is to make it dead-simple to find the best product for their needs.
They may not buy immediately after taking the quiz.
Which is why you can send a post-quiz email that dynamically adds that exact product into the email.
And it’s really easy to set up with Prehook x Klaviyo integration.
After a customer completes a Prehook quiz, and gets a product recommendation, all of that information gets sent to Klaviyo automatically (the product title, image, URL, etc).
And you can dynamically include the product in the post-quiz email.
Here’s how you can set it up:
So that’s it, 3 simple ways to personalize your emails.
And it’s just scratching the surface, so many ways that you can change your messaging and offers based on what your customers have told you in their quiz.
Incorporate this, and you are moving towards the marketing holy grail of personalization.
Get started with your Prehook 14 day free trial to start capturing zero party data and personalizing like a champ: