Gumball Poodle sells socks — witty, colorful, funny, unique.
These socks make a statement.
Which means that they need to be carefully selected for each individual.
With the holidays approaching, this is the perfect use case for using a quiz.
A quiz quickly achieves the following:
- Simplify the purchase process
- Captures leads — emails and SMS
- Demonstrates brand voice (humor in this case)
A few lessons that can be learned from how Gumball Poodle executes their quiz strategy:
- Keep It Focused
Overwhelming choice can complicate the purchase decision, and ultimately undermine the benefit of a quiz.
Instead, Gumball Poodle makes the quiz about one thing: finding the gift for one person, whether mom, dad, coworker:
- Make It Personalized
By knowing exactly who the gift is for, Gumball Poodle is able to personalize the quiz experience.
Using Prehook’s Recall feature, they can use previous quiz responses to personalize the quiz experience:
- Make It Fun
Take one look at the socks, and the brand’s values blast through: whimsical, funny, and fun.
This attitude shines through in the quiz, from the copy, the emojis, and the images. This quiz is fun to take, which definitely translates to higher engagement.
- Make It Valuable
Ultimately, there needs to be an equitable exchange of value when you ask customers for information. In this case, there is a discount code, as well as a recommended product.
- Use The Data
Let’s recap what Gumball Poodle has learnecd from those who take the quiz:
- Who they are shopping for (mom, dad, brother, sister, coworker, etc)
- The style preferences of the recipient
- How much they are willing to spend
- Their email and phone number
- The products that are most relevant to them
This can be used across the website experience, email, SMS, paid ads, and remarketing.
If you use a holiday quiz, you can create email and SMS campaigns to dynamically include the recommended product.
I love this quiz, as it is entertaining and funny, but under the surface there is tangible value (ie more leads and an easier purchase process).