How To Create A Product Recommendation

A product recommendation that offers exactly what your customers want is critical to offering a great customer experience. Getting your customers to the right product can increase conversion rate, increase your average order value, and improve customer satisfaction. 

We built Prehook to help you learn from your customers, and recommend the right product. 

In this post, we will show you how to create a recommendation: 

Start With The End First

The first step to creating a great Prehook quiz experience is to start with the quiz ending. 

You can choose either a Thank You page or a Product Recommendation. 

A Thank You page is a static page, where you can add a message and Call To Action button, a link to a website page, and an image. 

A great use case for this is if you have one message that you want all quiz takers to see, and a single page that is appropriate for all customers. 

A Product Recommendation page is a dynamic page–the products that appear on this page will differ depending on the answers of the quiz. 

This is a great way to simplify the shopping experience, so that you can get customers in front of the most relevant product ASAP. 

Creating The Recommendation

The most valuable quizzes create a personalized user experience, and surface the most relevant product based on answers gathered in the quiz. 

The product recommendation is created automatically by tallying up the product(s) that are upvoted throughout the quiz. 

The voting system works like this: 

Products are linked to each quiz choice.

When a customer selects the quiz choice, all products linked to that choice receive one vote. 

The products with the most votes at the end of the quiz are the recommended products. 

NOTE: if there were no products with votes, then Prehook will automatically select the Best Seller. 

To link your products to quiz choices, click on the Product Recommendations tab: 

Now you can select the products to Include or Exclude for each quiz choice. Click the checkboxes for each product that you wish to include or exclude. You can search the text box to make it easier to find products: 

If you sell jewelry for example, you can ask what type of jewelry shoppers are looking for. If they click on Earrings, then you will want to link all of your earrings to that choice. 

At the end of the quiz, the Product Recommendation will show the products that accumulated the most votes. 

The recommendation page will look something like this: 

Customizing The Recommendation Page

You can customize what your recommendation page looks like. 

On the last step of your recommendation, you can select a Description, and add an Image: 

Under the Product tab, you can choose the number of products that you want to display, and if you want the price to appear: 

Sending The Data to Klaviyo

One of the most valuable aspects of the quiz is knowing what product is recommended. 

Prehook integrates directly with Klaviyo, so that the recommended product is captured. 

If a customer clicks on a recommendation, it will be sent through to Klaviyo as a Custom Property: 

We are continuing to build out the recommendation feature to create a more personalized shopping experience for your customers. 

If you have any challenges implementing your recommendations, be sure to email us support@prehook.com