The DTC Roundup: Ryan Reynolds and the value of an audience

by Prehook | Sep 11, 2020 | Newsletter

Just a few weeks ago, Diageo acquired Aviation Gin for $610M. Aviation Gin was founded in 2006, and had already achieved some level of success, having sold to distributor Davos Brands in 2016. Then actor Ryan Reynolds bought a stake in the company in 2018, and became...

The DTC Round Up – Anker Goes Public

by Prehook | Aug 27, 2020 | Newsletter

We are currently building the beta version of Prehook. If you have a Shopify store and would like free access to the Beta, please enter your email and we’ll contact you soon! Great, we'll message you when we launch! Email I'M IN! Anker Goes Public –...

The DTC Round Up – Zero-Party Data

by Prehook | Aug 20, 2020 | Newsletter

Get These eCommerce Insights WeeklyEvery Friday, receive a curated round up of the best ecommerce content and strategies from around the web. Success! Email Subscribe Here’s the challenge that we face as marketers: we want to create personalized marketing for our...

The DTC Round Up – Makers, Armed Rebels, and Cults

by Prehook | Aug 14, 2020 | Newsletter

Get These eCommerce Insights WeeklyEvery Friday, receive a curated round up of the best ecommerce content and strategies from around the web. Success! Email Subscribe Below are some of the best ecommerce marketing posts of the past week.   The TL;DR:  The huge...