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The DTC Roundup: Ryan Reynolds and the value of an audience
ecommerce success is less about the product, but more about the distribution channels. here’s why….
How A Fit Quiz Drives 10x Conversion Rate for Nudea
Nudea has identified that shoppers who go through their quiz convert at 10x the rate of normal traffic. This is how CEO Priya Downes approaches her marketing strategy to drive more shoppers through the quiz and achieve a higher Average Order Value, more repeat orders, and higher Lifetime Value.
The DTC Round Up – Anker Goes Public
The most successful Amazon-first ecommerce brand goes public. Their story is unique, yet accessible: identify a niche, build a solid product, gather great customer reviews. Read more, and other DTC news here.
How Quizzes Helped Winc Build a $100M Brand
With 6 questions and 1 minute, Winc can promise the perfect wine for your tastes. It is a brilliant strategy to acquire customers. It has worked, with over 500k customers and a $110MM valuation.
The DTC Round Up – Zero-Party Data
Here’s the challenge that we face as marketers: we want to create personalized marketing for our consumers, but understanding exactly how to personalize is getting harder. Consumers want to receive a personal experience--71% of consumers are frustrated when they do...
The DTC Round Up – Makers, Armed Rebels, and Cults
The DTC Weekly Roundup: the advantage of bootstrapped ecommerce, makers, and building a cult brand.
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