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Why Do Skincare Brands Build Marketing Strategies Around Quizzes?
Skincare brands had to change their marketing strategy during the COVID-19 pandemic, as in-store sales was no longer an option. Interactive quizzes became more important. Here’s why.
Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern
As acquisition costs rise, and competition increases, it becomes more imperative to focus on retaining existing customers. Alex McEachern, retention expert, shares some tactical ideas on how to do this effectively.
The Secret To The Perfect Product Page
Rishi Rawat has worked on optimizing ecommerce sites for 12 years. He has discovered that the gap between shopping and converting is based on the story that the brands tell. He shares more about his insights here.
Creating A New Category, As A One-Person Company: Lessons on Scale and Focus
"Entrepreneurs jump off a cliff and build parachutes on their way down”, Reid Hoffman once quipped. And that’s what Tim Sotoadeh, founder of Broya has done, building an organic bone broth company. Tim was unsatisfied with his job in real estate at the time, and had no...
How To Increase Customer Value With RFM Segmentation
RFM Segmentation is a powerful strategy to focus your marketing messaging and increase lifetime value by creating more targeted and personalized campaigns.
The “Us Vs. Them” Narrative & Other Content Frameworks to Stand Out, with Amanda Natividad
Amanda Natividad is a top 1% content marketer -- she is the Head of Marketing for Growth Machine, hosts the Growth Machine Marketing Podcast, and has done content marketing for Liftopia, Fitbit, NatureBox and more. At Growth Machine, she has built a well-oiled...
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