How Quizzes Helped Winc Build a $100M Brand

by Prehook | Aug 24, 2020 | Case Study

In the beginning of the COVID-19 quarantine, liquor stores were “essential businesses” in nearly every US state. They were allowed to remain open for business, as it would have been dangerous to force alcohol-dependent people to withdraw from alcohol, particularly...

The DTC Round Up – Zero-Party Data

by Prehook | Aug 20, 2020 | Newsletter

Get These eCommerce Insights WeeklyEvery Friday, receive a curated round up of the best ecommerce content and strategies from around the web. Success! Email Subscribe Here’s the challenge that we face as marketers: we want to create personalized marketing for our...

The DTC Round Up – Makers, Armed Rebels, and Cults

by Prehook | Aug 14, 2020 | Newsletter

Get These eCommerce Insights WeeklyEvery Friday, receive a curated round up of the best ecommerce content and strategies from around the web. Success! Email Subscribe Below are some of the best ecommerce marketing posts of the past week.   The TL;DR:  The huge...

4 Reasons That eCommerce Marketing Has Never Been More Fascinating

by Prehook | Jul 29, 2020 | Uncategorized

I recently started a podcast with my friend Jeremy.  We’re calling it Cart Overflow.  It’s a learning experience for both of us–the recording process, the content creation, and most importantly the deep dive into ecommerce topics.  Part of the reason...

4 Ways To Ease Consumer Fears During Covronavirus

by Prehook | Jul 27, 2020 | Case Study

Some data just tells you exactly what to do. and when the world is turned upside down and locked down, data from consumers is particularly valuable. So, what do US internet shoppers want from brands? eMarketer did a survey of US shoppers, and what they are looking...