🚀 We are thrilled to announce Prehook’s newest integration, with Attentive.
Attentive is the most comprehensive SMS platform for ecommerce brands, driving an average of 20.5% of total.
Here’s why this matters:
SMS is, by nature, an intimate channel.
SMS has an astonishing 91% open rate.
So every message needs to be relevant, timely, and compelling.
How do you know what matters to each individual on your SMS list?
You have to ask!
A quiz is the most direct, scalable, and effective way to learn about your customers.
And with this new integration, all Prehook quiz responses are automatically sent to Attentive.
This allows you to personalize your messages, at scale.
3 ways that you will immediately benefit with this Quiz + Attentive SMS combination:
- Better Segmentation
- Dynamic content
- More targeted automations
Podcast: How To Get 20% of All Revenue from SMS Marketing with Blake Imperl
Blake Imperl leads Partner Community at Attentive. He is an expert at helping DTC brands get more out of SMS Marketing.
Attentive has over 4,000 leading e-commerce brands, including Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden and more.
SMS is a huge revenue driver for these brands – about 20% of all online revenue comes from SMS marketing to build and scale relationships with their consumers.
And now with the Prehook integration with Attentive, merchants can do even more in terms of leveraging zero party data to create more personalized SMS campaigns.
I spoke with Blake about how brands can get the most out of SMS marketing.
Listen to the full conversation here:
A few key takeaways:
3 Tactics Brands Can Use To Improve Their SMS Strategy
- Make SMS a two way conversational and relationship-building channel.
Brands want to engage their subscribers. And often are looking for effective ways to do that.
Making your SMS messages a two-way communication is the best way to drive engagement.
Start by making SMS a resource through things like a two-way communication channel, customer service offerings, to increase the likelihood that they’re going to find value and stay subscribed long-term.
Two-way interactions, especially for customer service, are going to leave those long lasting impacts. Longer than any campaign message or automation ever will.
Text is naturally a conversational channel and when brands use it to build a relationship with the customer can really unlock a lot of those opportunities and set up more success.
- Invest in automations.
SMS campaigns are great, they drive revenue and can be timely.
But automations are critical to moving customers along in the customer life cycle.
At a bare minimum, these automations are:
- Welcome series
- Post-purchase
- Browse abandonment
- Cart abandonment
And when you can layer in the customer data gathered in a quiz like Prehook, then you have something super simple yet effective in helping a post-purchase experience, for example.
- Never stop a/B testing.
Too many brands set up campaigns and automations without any testing in place. This is a really big missed opportunity for really learning and getting more incremental improvement over time.
You can really start getting kind of granular with how you’re thinking about what you want to learn, what you want to kind of improve upon. And so really these are 2% improvements, but over time, that’s how you start to look at how am I increasing my revenue?
These are things that can take like a novice SMS program to the advanced kind of level.
How do the best brands personalize their campaigns?
One simple personalization is to create several buckets of customer personas, like say 5 different customer types.
And you can use your quiz data to segment customers into those buckets. Like for example, if you sell baby shoes, maybe you have a concerned parent, and a a natural parent, and one who is price-conscious.
This helps clarify what type of content and messaging you want to send your customers.
Another great way to personalize is to break up customers by first-time vs. returning customers.
If you can demonstrate and specify that you know what they purchased historically, and using the data that you have about the customer, and speaking to that directly.
So it’s not just a basic automation set up, but dynamically inserting content. You’re showing that you’ve understood what they’re looking at, what they’re doing, what they’re engaging you with. And then actually starting to speak directly to that.
I don’t think that you need to be reinventing the wheel on this, but leveraging all this amazing technology that we have can really go a long way.
And starting to kind of just break the barrier down a little bit more with that personalization.
How to Get Started with Attentive & Prehook Integration
To start improving your SMS marketing with zero party data, install Prehook here, and Attentive here. And reach out to us, support@prehook.com, we’d be thrilled to help you get this set up!
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