Have you ever come across a great experience with a salesperson at a store who asked a few questions about your needs and then guided you towards the product that is right for you?
If yes, then you can get the same friendly experience on Shopify with the help of engaging and interactive e-commerce quizzes.
An interactive quiz for e-commerce is a better way to gather customers’ information about their interests, preferences, or challenges, and while doing that they also ask for their personal information to stay in touch in the future.
A quiz on your Shopify store is an amazing way of keeping your customers engaged with your brand, having good chances to convert them into loyal ones, and ultimately driving long-term revenues.
I will talk about 3 ways in which you can use e-commerce quizzes for your advantage on Shopify to generate more sales and long-term revenues:
1. Customize marketing efforts based on your customer problems
Every customer that visits your Shopify store is different.
With the help of an engaging quiz, you can get to know what problems they are dealing with, what solutions they are looking for, and why are they on your Shopify store. The more personalized your quiz will be, the more data you will be able to gather about your customer. For example; one customer who is visiting a clothing brand on your Shopify might be there to look for current trends, while the other one is looking to buy from your brand.
Both have different requirements and interactive quizzes make it easier for them to choose products based on their preferences.
2. Guide customers to the right products
Interactive quizzes for Shopify are the ones that have guided experience and when customers answer those straightforward questions, they are recommended those products which are suitable for their customized problems.
This ultimately improves their shopping experience and hence, converts the first-time customer into a long-term loyal customer. Take an example of cosmetics! It is fairly difficult to choose cosmetics as there are so many skin tones and shades available in different brands.
The interactive quiz has fairly more chances of getting to know customers closely and recommending the right product based on that information.
3. Educate customers and address their objections
While purchasing online, customers keep on asking questions themselves about their purchase which might turn them off and this can lead to cart abandonment.
It is important to address their objections tactfully and educate them to build trust among them. It doesn’t only help with purchases but also builds long-term credibility for your brand. For example, if a person is looking for a right fit in the undergarment section then he/she needs to provide the right assistance and educate them through this quiz to convert their objection into a sale.
By following all three steps, you can convert your potential customers into long-term clients. Gone are those days when brands used to hire third parties to gather information about customers and then suggest products which was time taken and cost a lot. Now brands create direct relationships with their customers and offer suitable products with the help of these e-commerce quizzes.
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