About Attentive

Attentive empowers the most innovative brands to create meaningful interactions through personalized text messaging

Attentive & Prehook

When you set up your Attentive and Prehook integration, quiz responses are sent automatically to Attentive along with SMS info. 

This allows you to create hyper-targeted segments, personalized campaigns, and better offers that lead to higher conversion rates.

Popular Use Cases

Recommend the ideal product

Prehook will recommend the product best suited to the customer’s needs at the end of the quiz.

This is sent to Attentive as a Custom Attribute, and can be a powerful attribute to create a Journey around.

After a customer is recommended a product on the website, a brand can follow up with a Journey based on the customer’s recommended product and stated needs. For example, a series of SMS messages can introduce the product benefits, use cases, testimonials, UGC, all of which will be highly relevant to the customer as they explicitly stated what they were interested in.

Improve relevance and segmentation

All quiz responses gathered from a Prehook quiz are sent through as Custom Attributes to Attentive, which can be used to create highly targeted segments.

For example, after taking a quiz, a brand can segment for all customers who have dry skin, or who like dark roast coffee, or floral perfumes. These attributes can be used as standalone data points to create segments, or can be layered onto existing segments (VIP, about to churn, loyallists etc) to personalize messages.