How To Use A Quiz As a Landing Page for Paid Ads or Email Traffic
Using a quiz as a landing page for ads or email is a great strategy to learn more about your customers.
Even if you have their email address already, you can gather more data about your customers when they complete the quiz.
There are a few ways that you can set this up.
- Install the quiz as an Inline Quiz on a dedicated landing page
When you a visitor arrives on a page, you ideally want it to be as easy as possible to accomplish their task.
An Inline Quiz has the quiz embedded on a page, so that a visitor can jump into a quiz and start immediately.
It will look something like this, with the header navigation and footer navigation visible:
2. Full Page Quiz
The second option to send paid ads traffic or email traffic is to us an Automatic Install type.
The benefit with this is that the quiz takes the whole screen, so there are no distractions that a visitor would click to exit the quiz.
The whole screen would be the quiz, so it would look something like this:
To set up your quiz to pop up immediately across the whole screen, you will want to install the quiz as an Automatic quiz, set the Popup Delay to 0 seconds, and toggle ON the “Show Once per session”.
It will look something like this :
Now everyone who lands on this page will automatically get prompted with the quiz that takes up the whole screen. And every time they visit the page, they will be prompted with a quiz. This is an ideal scenario for any paid traffic sent to the page.