How To Integrate Google Analytics with Prehook

Integrating Google Analytics with Prehook will give you a deeper understanding of how shoppers behave on your site, and how the Prehook quiz is contributing to your revenue growth. 

Getting started is very simple.

Connect To Google Analytics (Google Analytics 4)

In Google Analytics, copy your Tracking ID.

You can find this in Settings > Admin > Data Streams

Copy the Measurement ID: 

In Prehook, you can paste the Measurement ID: 

Now you can continue by adding your quiz to your store, and publishing (documentation on doing so is here)

Track Quiz Performance

Your customer behavior and engagement with the Prehook quiz is now tracked in your Google Analytics dashboard. 

You can find it in Reports > Lifecycle > Engagement > Engagement Overview. 

You can also view individual events, like when a customer starts a quiz, completes a quiz, enters an email, or how they answer specific questions, 

Now that you have integrated Prehook with Google Analytics, you can get a deeper insight into the performance of your quiz and how customers engage with the quiz.

Connect To Google Analytics (Universal Analytics)

Note: Universal Analytics properties will stop collecting data starting July 1, 2023. It’s recommended that you create a Google Analytics 4 property instead.

If you use Universal Analytics, you can find your Tracking ID 

Once you have your Tracking ID, you can paste it into Prehook’s Integrations step: