eCommerce Quizzes: The 101 Basics
Quizzes are an exciting and entertaining way to guide a potential customer to convert from visitor to purchaser.
Many people are already tired of annoying ads that shout «buy, buy».
A quiz takes a different approach: offering an engaging and fun experience, intertwined with education and product marketing.
This is why Shopify merchants add quizzes to stores and attract customers.
Quizzes can be informative, funny, and even weird. It all depends on your target audience, their interests, and your product.
At the end of such a selling quiz, there is a quiz result with your product.
For example, the quiz determined that a watermelon-scented body scrub would suit a potential buyer. And immediately there is a link to purchase this product.
This is a way to attract a target audience and increase conversion.
Firstly, with the help of quizzes, you collect the email addresses of those people who are interested in your product. This means that at the end of the quiz, you will be able to remind these people about your brand via email or remarketing ads.
Also, the product recommendation quiz allows you to personalize offers for the customer, and simplifies the buying process.
For example, some of your customers will be interested only in products for T-shirts with characters from Harry Potter. You will only show them these products in advertising, and they are more likely to buy them.
Third, you better understand your target audience. Subsequently, the results of the quizzes give you an understanding of where your business should move on. Which products to remove from the assortment, which to add, and which to advertise more actively.
And, in any case, quizzes are associated with fun and entertainment. And these are the best associations for your product.
What are the benefits of using an eCommerce quiz?
- Improve conversion rate
Appearing in front of potential buyers in the form of a quiz, you will have more traffic to your site. After passing the quiz, people will be interested in the product that you offered them at the end. Just don’t forget to leave a link to the product!
- Accelerate email list growth
We have already said that with the help of quizzes, you can collect users’ contact information. And then remind them about yourself in the form of emails. How to do it? The most effective way that doesn’t scare people away is to ask for an email address for a person to see the quiz result. The potential buyer has spent some time on the answers, and he will be sorry to close the quiz and move on. No, he will want to know the result and will write you his email.
- Capture zero-party data
Zero-party is the data provided to you directly by the audience. This is the most accurate and valuable information you can get about your customers. That is why quizzes are so valuable and important for business.
- Drive more sales
The more people see your product, the higher the chance to sell it to them. But the most important thing is to find your target audience, who is already interested in your product, but they don’t know about it yet. And this is where quizzes come into play.
- Know your audience
As we have already said, according to the results of the quiz, you understand that customers like it, that they most often answer that they don’t want to buy, which they are delighted with. With this information, you can adjust your marketing strategy and, in general, the work of your online store.
How to create a quiz with Prehook
In building quizzes, the Prehook team focuses on making this as easy as possible for merchants to build a quiz and install it.
No code is required — it’s easy as copying and pasting a snippet of code at the site. So you don’t need a technical team or knowledge. It was important to us.
- Pick a template
Prehook has a bunch of templates to help you to build a quiz from the start. Here you have some common niches for brands.
It might be food, lashes, bikes, fragrance, skincare, etc. You start with a template — you can design it in any way. In the settings of the template, you can change the font, image, button colors, and background. All these things can be fully customized.
- Personalize welcome question
Any quiz starts with a welcome question, which you can personalize with conditional logic. With it, you can create questions specifically for different people, based on their answers to the first question. In the Prehook quiz, you have a variety of question types, whether it is multiple choice, image type, or ratings. Your brand will understand what data you’re trying to gather from a potential customer and create questions around that.
- Capture user data
All the data goes directly to integrations — Klaviyo, Omnisend, Postscript, or Attentive. Also, most quizzes find value in capturing an email or phone number. It is how you can follow up. It can be your personalized recommendation based on the client’s quiz responses. It could be a tailored routine or education flow.
- Choose installation method
For installation, you can add it with a link, button, inline and automatic (pop-up). Once you do that, you choose how you want to install a quiz. You copy the code and publish it. In the end, you just need to paste it on your site and publish it.
- Monitor your results
How can you see the responses and analytics? You can see every customer quiz result and the whole statistics on answers.
What to ask in your eCommerce quiz?
When composing your product recommendation quiz, you may encounter a misunderstanding about what to ask. We decided to help you with this problem.
What is important?
Each of your questions should have a benefit for you.
What are we talking about?
Each question should be another way to get the right information about your potential buyers. Even something easy, for example, a question about their favorite weather, may become an understanding for you about the place of residence of most of your clients. Or understanding what to use in advertising.
So, each question should give you information about clients’:
- Preferences
- Interests
- Challenges
- Goals
- Habits
If you are looking to build your customer experience into an engaging exchange of information that translates to sales, Prehook is your answer.
Click here to get started: https://apps.shopify.com/quiz-funnel